Privacy policy
Last updated: October 2026
AV Watches cares about your privacy. We only process the personal data we need to sell and deliver your watch, to answer your questions and to improve our service. We never sell your data or share it with third parties for their own marketing.
Who is responsible
Detlef Verhelst, trading as AV Watches, Torhoutse Steenweg 200, 8200 Sint-Andries, Belgium. VAT BE0737344510. Questions about your data: info@avwatches.live.
What we collect and why
- Orders: name, address, email, phone and order details, to process, ship and invoice your purchase (performance of the contract and our legal accounting obligations).
- Payments: handled by Mollie. We do not see or store your card or bank details.
- Messages: what you send us through the contact form, email or WhatsApp, to answer you.
- Drop alerts: your email address, only if you sign up, to tell you when a new drop goes live. You can unsubscribe at any time.
- Website use: anonymised statistics such as pages visited and browser type, to improve the website, with your consent where cookies are involved.
Who we share it with
Only with service providers that help us run the shop, each bound to confidentiality and appropriate security:
- our web host (one.com) and webshop software (WooCommerce on WordPress);
- our payment provider (Mollie);
- shipping carriers, to deliver your watch;
- our accountant, for our legal bookkeeping obligations;
- review platforms, only if you choose to leave a review.
We may have to share data with authorities when legally required, for example in a tax investigation.
How long we keep it
We keep your customer data as long as you are a customer, and invoices for as long as the law requires. You can ask us to delete your data at any time, except where we must keep it for legal reasons.
Your rights
You have the right to access, correct, delete or restrict your data, to object to its processing, and to receive it in a portable format. Send your request to info@avwatches.live; we reply within 30 days. To protect your data, we only send it to the email address we know you by, or ask you to confirm your identity.
If you believe we mishandle your data, you can lodge a complaint with the Belgian Data Protection Authority (dataprotectionauthority.be).
Security
Our website uses SSL encryption, and access to customer data is protected by strong passwords and limited to what is necessary.
Changes
We may update this policy. The latest version is always on this page. If a change affects how we use data you already gave us, we will let you know by email.